content strategy

Transform your business with strategic content.

Content Strategy Services

I can provide end-to-end content strategy services for your company. As content increasingly drives lead generation and revenue, it's essential that your business structures and manages its content with strategic intent.

Content Audit

During an assessment, I will examine your material to determine its effectiveness, applicability, and performance.

Content Strategy Plan

I'll develop a comprehensive plan and strategic framework for your content initiatives, covering target outcomes, audience profiles, various content formats and mediums, along with additional key components.

Editorial Calendar

Following that, I'll organize the timeline for developing and releasing your content, guaranteeing steady and punctual delivery. This can be provided as a calendar layout for whatever duration you require.

Content Map and Customer Journey

The most effective content corresponds with your customer's path to purchase. I'll align all materials with the various phases of this journey and pinpoint any missing content opportunities.

Content Metrics

I'll build a content analytics dashboard featuring essential metrics and performance indicators, allowing you to deliver meaningful data and strategic recommendations to leadership.

Content Distribution Plan

Content takes numerous shapes and formats. We can collaborate to develop a distribution strategy that disseminates your material through multiple channels, enabling you to connect with your target audience effectively.

Content Templates and Briefs

I'll develop structured and comprehensive templates that any contract writer can utilize. These will specify search optimization needs, audience information, core messaging, and additional requirements.

Content Workflow and Governance

It’s time to document! I’ll help you capture the plan for creating, reviewing, approving, publishing, and, of course, measuring content in the long term.

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